easyJet Shareholders Approve 56-Aircraft Airbus A320neo Order EasyJet's biggest shareholder, the . Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. A shareholder can be a stakeholder. [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. Three big easyJet shareholders back management in dispute with Haji Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. In the early 2000s McDonalds saw for the first, Premium Premium This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. EasyJet Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . Global Politics A. Heywood. [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. EasyJets Business Model Analysis This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. EasyJets Business Model Analysis Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. 1st Business: Nike 2.6.2 Legal factors that influence Easyjet Plc. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. Stakeholder, Stakeholder Expectations Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. By September 2000 85% of total, Premium It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. But its time that we took responsibility for the effect flying has on the environment. Many companies are now using websites to communicate with stakeholders. How does EasyJet create value for the customer? [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. Explore the key stakeholders of EasyJet and map in terms of their power and interest. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). London Southend Owners Explore Airport Sale - Airways Southwest Airlines The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. A stakeholder is a person group or organization that has interest or concern in an organization. Employment Below are the introduction, body and conclusion parts of this essay. Easyjet Case Study. Southwest Airlines Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. Stakeholder Mission, Vision, Goals and Objectives of Easyjet Plc - Essay48 The cookie is used to store the user consent for the cookies in the category "Other. SWOT analysis of easyJet (A Strategic Analysis) - howandwhat [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). P2 M1 and D1 EasyJet plans to cut up to 30% of staff as Covid-19 hits demand Easyjet SWOT Analysis | Easyjet & Ryanair Low-cost carrier It is very difficult to classify easyJet's social responsibility activities. [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. Low-cost carrier References 16 3.1.2 Allowances 4 Bennett. 3.7.1 Management 11 But stakeholders can also be employees, bondholders, customers, suppliers and vendors. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). Employment This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. It urged travellers to cut out the travel agent. [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. 342. Government guidance and assistance available to travel and tourism businesses. Easyjet S Response To Social Responsibility Needs - UKEssays.com We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Stakeholders of easyjet Free Essays 2022-11-05. These cookies will be stored in your browser only with your consent. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) Provide an explanation for each stakeholder position and identify the potential strategic implications. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. Introduction 3 2. [95], EasyJet plc. EasyJet Plc SWOT & PESTLE Analysis | SWOT & PESTLE Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. March 3, 2023. Airline [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. easyJet Marketing Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. Airline Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. 4.1.1. Low-cost carrier [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. Southwest Airlines Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). Stelios Haji-Ioannou : The Founder of EasyJet - Your Tech Story EasyJet Company: Strategic Capabilities | Free Essay Example Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. Sort By: Satisfactory Essays. Direct or indirect. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Easyjet Plc Porter Five Forces Analysis - Fern Fort University Organization, Stakeholders Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. Airline Charitable organization 3.1.5 Credit terms 5 Political factors reflect the political stability of the region where Easyjet is operating. By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium 1. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. As the employees watch the owners behaviour all the time. Key aviation stakeholders discuss COVID-19 impact and recovery About easyJet. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium for only $11.00 $9.35/page. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. EasyJet - Wikipedia Travel Transport and Logistics Stakeholder Who are EasyJet stakeholders? - Heimduo The marketing decisions of the industry are to an extent based on political decisions. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. Easyjet Plc PESTEL Analysis - Case48 [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . Airline To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. 1.1 Introduction. Analytical cookies are used to understand how visitors interact with the website. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. In addition, Marketing Analysis of easyJet EasyJet company 1 Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. School Number: 110131060 Staffing and recruiting 10 Business ethics [22], EasyJet's aircraft cabins are configured in a single class, high density layout. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." "Easy Jet" redirects here. What experience do you need to become a teacher? [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. Avianca, the characteristics of this category of product. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. Identify the key stakeholders for EasyJet. - essayZeus The organisation mainly expands through acquisitions 4. Executive Summary 1 Collect and evaluate economic factors which might influence EasyJet general business environment. Busboy, Stakeholder analysis [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. Butterworths Company Law Handbook K. Walmsley. This stability is a significant advantage for the growth of Easyjet Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. Stakeholder In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. Low-cost carrier Case Study easyJets $500 Million Gamble They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium This principle became a cornerstone of EasyJet's operations. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . Table of Contents. The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). A business is found to be polluting a local river. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. British Airways Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Income statement Conclusion 13 What is a Stakeholder? | Definition, Strategies, and Overview - ProductPlan You'll get a detailed solution from a subject matter expert that helps you learn core concepts. but lacking of traditional service. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. 2 Brief history of KLM 3 4 min. EasyJet | Company Overview & News - Forbes First published on Thu 28 May 2020 03.16 EDT. Low-cost carrier EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. EasyJet Company's Strategic Analysis and Marketing Essay History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. Ryanair Premium WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. When EasyJet received H89, it had a 1970s-style office setup. access_time21 junio, 2022. person. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium Business stakeholders - Edexcel test questions - BBC Bitesize [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". Also the product that airlines serve is a somewhat typical service. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. Answer (1 of 4): A number of these stakeholders can be Identified. EasyJet Corporate Social Responsibility by Nicole Jeliazko - Prezi folder_openmexicali east border crossing BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. GNA. for only $11.00 $9.35/page. Finally we apply these experiences to our job in the future. She added that the A321neos would help to cut costs by 9 per cent. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. [15 marks] That resulted in heavy post-tax financial losses of 21.5million in February 2022. Strategic management, EASYJET 1. With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. Letter to shareholders from the Chairman of easyJet plc